Faking a Sunny Day

I recently had a shoot with The Limited during which we had planned to include a series of images to showcase pieces from their new athletic line and the idea was something to the effect of "urban yoga studio awash with sunlight". It sounded great in planning so we scouted our location (it was a bright yellowy, sunny day) excited for the shoot. When the day arrived, along with a crew of 7 people, it was gray, rainy, and quite dark. The building in view through the windows was also gray. While this was not ideal, it was an opportunity to conquer a photographic challenge and produce the look we wanted regardless of Mother Nature's plans to rinse the city that day. Although it may have been easier and less stressful to actually have a wash of sunlight, I will admit that it is quite gratifying to utilize some of the tricks up my sleeve.